Use Your MBA Goals MAP to Reach Your Destination

“X” marks the spot – your dream school. You see it right in front of you in clear sight. But, your X school asks for a goals essay. How can you approach it? What should go into it?

We like to look at your post-MBA goal as the star that will guide you to achieve your immediate goal – admission to your top b-school. If the rest of your application is top-notch, but then your goals essay appears confused and aimless, so will you.  And that impression will decrease your chances of getting in. A winning application including a goals essay that clarifies your direct route to your end goal? This is the road to success. By showing that you have direction, you’ll prove to the adcom that you are a clear-thinking, focused individual – just the sort of person they want in their next b-school class.

At, MAP is also an important acronym: Motivation, Aspiration, and Perspiration. Depending on the question’s actual wording, these three ingredients can be essential to creating a successful MBA goals essay:

  1. MOTIVATION – What experiences have inspired you to pursue this dream? What has motivated you to apply to b-school? Why this particular school?
  2. ASPIRATION – What are your grand visions for the future? What do you hope to achieve? How will your MBA help you achieve these visions? Where do you plan on being five years from now? Ten? Twenty?
  3. PERSPIRATION – When have you invested time, energy, and sweat equity in something related to your dreams?

Following your personal MAP – both your road map and your motivation/aspiration/perspiration outline – will get you one step closer to discovering that famed buried treasure, that “X”, that fat b-school envelope containing your admission offer.

By Linda Abraham, president and founder of and author of MBA Admission for Smarties, the premier admissions consultancy and essay editing company that has helped applicants around the world gain admissions to over 450+ top schools since 1994. Visit for all your MBA admissions consulting needs today!

Get moving and save $100 with’s Round 2 Get Moving Special! Beat those Dec./Jan. deadlines with a winning application. Use coupon code R2START to save big on MBA services through November 15, 2012!

Speak Your Mind


Store | Follow us!
© 2018 MBA Podcaster. All Rights Reserved • Terms of ServiceContact